Breaking new ground from the mainstream qualities of her flirty pop princess appeal, singer Hanne Mjøen starts off on a different foot with latest single ‘Hell With You’ via Physical Presents. The singer spent the last few months evaluating her sound and has gravitated towards ground-breaking musical influences like Robyn, Flume and Lorde.
The songstress recently shared her feelings about releasing this track, and how her sound has changed in the last few months on socials recently: “Hi friends I wrote Hell With You in March 2019 with one of my favorite co-writers Karl Zine – and it’s been in the back of my mind ever since then. This song is very special to me, cause at the time I wrote it I had lost the drive to do my own artist project, and it inspired me to focus on writing songs for me again. Produced by the best Sondre Mjåland”
Still maintaining the electro pop quirks of her former self, ‘Hell With You’s production style takes a more jagged approach and we are not complaining one bit. The single breaks from the naive pop sweetheart complex of Hanne’s previous hits, and instead brings forward a lady that is fully aware of the weight of her decisions that she makes. Not a cautious or lighthearted track, this track focuses on the societal pressure and somewhat unwritten standards of being a female even in a more diverse and politically correct society.
MERTDER (Silent T) is a dark and exciting new take on electronic dance music, heavily inspired by his London roots but not without a shade of his Turkish heritage.Debuting his single “Rampage” this year it gained traction, provoking Lithuanian DJ Jarośka to create two remixes he toured the festival circuit with.
“London was the perfect setting for me to fall in love with a variety of genres over the years. My music takes and dances with a few of those but hints that the others are still there, but camouflaged, waiting to be found.”
Think of some of the strongest vocals you’ve heard – how have they impacted you as you’ve listened to them, kept them on repeat in your home throughout the years? Russell Louder presents the next single to add to your ever-expanding playlist – ‘HOME’.
Using gender-neutral pronouns (they/them), Russell Louder is at the forefront of the LGBTQ community, as they campaign for mutual respect. An avid supporter of the effort to end violence against sex workers as well as promoting the need for trans healthcare in their home town, the singer is constantly pushing for a better world. The artist draws on their experiences in life to create their startling unique sound – transforming difficult experiences into soaring pop laden melodies.
HOME’, premiered today and released tomorrow, is the foreshadowing of their upcoming EP – HUMOR which will be released on the 26th of February via Lisbon Lux Records. The EP will be available on all digital platforms but for the old-school fans such as ourselves, you’ll also be able to order it on both vinyl and CD. Aside from ‘HOME’, fans have been treated to the release of a few other singles from the album, one of our favourites being, ‘Light Of The Moon’. Catch the single below to get a fuller experience of Louder’s magical sound:
With each subsequent release, AIR APPARENT continues to showcase his versatility and dexterity as a producer. Pulling inspiration from a number of genres, AIR APPARENT has a knack for blending musical elements to deliver unparalleled tracks. Following his recent single ‘Cosmos’, the California-based producer returns to deliver another jubilant electro-pop track, ‘Dance’. Out now via Pug Life Records, ‘Dance’ is available across all streaming platforms.
Straddling the lines between pop and dance music, AIR APPARENT’s latest single ‘Dance’ features a lush and bubbly soundscape that immediately captures the listener’s attention. Opening with a light-hearted melody, the track floods with captivating vocals before cascading into a disco-reminiscent soundscape. Designed with the dancefloor in mind, ‘Dance’ lures the listener to find release and nostalgia throughout the three-and-a-half minutes of the track. AIR APPARENT effortlessly fuses elements of bubbly pop music with a groovy bassline, offering a refreshingly unique sonic expression.
“*My friend Lulu and I wrote this song together about the experience of meeting someone in a club, having no idea who they are, and not knowing what to say – but hoping to dance the nervousness away. It came from specific experiences we had both had but chosen never to act on. So in a way, it’s a projection of what we’ve both wanted to do having been in that situation. On a more abstract level, it’s a song about dancing your fears away. Dancing alone or with my girlfriend alone in my room has been a therapeutic escape during quarantine.I want people to know that sometimes it’s easy to get caught in your own head with anxiety and nervousness. But it’s possible to break out of it and physically pry yourself out of your own head by trying something fun, like starting to dance! “- AIR APPARENT
AIR APPARENT continues to refine his signature electro-pop sound and expand on his ever-growing fanbase with new each release in his catalog. Neil Sethi, professionally known as AIR APPARENT, has been working diligently to hone his craft over the course of the past few years. Notable releases from the burgeoning producer include his debut EP ‘Imaginary’, his seven-track EP, ‘Color Dreams’ as well as recent singles ‘three strikes’ with DAVVN and ‘Cosmos’. In addition to his own budding discography, he is known for his thoughtful collaborations with a number of blossoming musicians. Garnering massive support from fans and industry professionals alike on his recent work, AIR APPARENT currently commands over 20,000 monthly Spotify listeners.
His recent work has been released by the blooming independent label, Pug Life Records. Operating as a record label and management company, Pug Life Records was founded in 2018 by entrepreneur and executive producer, Justin Ashar. The concept was to build a community of artists to create art together and push their collective projects as a team. By 2020, the label grew substantially and included artists from around the globe representing the Pug Life brand. Most recently, Pug Life entertainer, Baffmasta, choreographed the Black Eyed Peas’ music video for “VIDA LOCA” and even performed with the group at the MTV Video Music Awards 2020.
With a slew of intriguing releases already under his belt in 2020, AIR APPARENT shows no signs of slowing down. Priming himself as an artist to watch in the foreseeable future, AIR APPARENT’s expanding discography emphasizes his passion for feel-good music that doesn’t need to adhere to the confines of any specific genre.